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Posted on December 12, 2013
Blog, Uncategorized

So you have decided who your target audience is, the next step is to generate keywords. I always find Brainstorming to be a great way of doing this. You never know what words will show up and it really helps you to think about your business and the services or products you provide in a really loose unstructured way. There will be plenty of time for structure later on, brainstorming is a way of opening your mind and thinking laterally...

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Posted on November 12, 2013
Blog, Uncategorized

Well this is a word I use a lot when talking to clients but what exactly do I mean by this? Essentially they are the words that potential visitors to your website input into search engines like Google, Bing and Yahoo and which hopefully will bring these potential clients to your page. It is important to tailor your website for these potential clients and is not about providing fake information or inserting keywords into sidebars and footers or trying to...

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Posted on October 30, 2013
Blog, Uncategorized

Well all attempts to automatically set a blog to post automatically to my clients Facebook page have failed.  After doing quite a bit of research I found out that Facebook do not allow users who have created purely business pages to create apps.  This was something I found quite easy to do with my own company page as it is linked to my personal page.  I used a WordPress plugin called Facebook Auto Publish and this was very straightforward to...

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Posted on October 18, 2013
Blog, Uncategorized

Well does social media work? It can certainly be a handy way of passing on information to your clients or to potential clients and certainly synching up your WordPress blog with a social media account is a really good idea. If you are planning to go to all of the effort of writing some blogs then it makes sense to post them on; in my case, Twitter and Facebook too. I am going to concentrate on writing information about SEO...

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Posted on October 16, 2013
Blog, Uncategorized

Well what are the basics? The very first thing to ensure is that your Site Title and Tagline are correct. I should preface all of this by stating that I am work primarily with WordPress sites and most of this information relates to that. What do I mean, well I have a business that is based in Wicklow Town, it's called Ridge Design and I design and develop websites. So my Site Title is Ridge Design and...

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Posted on October 11, 2013
Blog, Uncategorized

I have set myself a challenge over the next 3 months of greatly increasing the amount of visitors to a jewellers site that I have been working on.  All of the work that I complete for the jewellers site I will also replicate for my own site and we'll see how it all works out. Step 1: Establish a base line of visitors so I can quantify how the work is going - I have installed Google Analytics and have figured...

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Posted on April 18, 2013
Blog, Uncategorized

Coolakay House an award winning Bed and Breakfast based in Enniskerry in Co Wicklow asked me to build a new website for their business. Coolakay House already has an existing website but the owners felt that a new modern site was required which would work for the next 10 years. The most important factor in the design of the site was to build a clean, modern site that showcases the high standards of the B & B as...

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Posted on February 20, 2013
Blog, Uncategorized

It's a beautiful day here in the east of the country and such a bright day is perfect for taking some outdoor photos for your websites. As I tell any of my clients who inquire about taking photos lighting is the most important thing to consider when taking those shots. Just remember to take loads of photos and there will definitely be one or two that will work for your site. So get out there and take...

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Posted on January 30, 2013
Blog, Uncategorized

We all know how important it is a to have good website and by this I mean a site where all information required can be quickly and easily accessed. This is particularly important when the web site is for a not for profit, community centred organisation like a school. These web sites perform an important service for the school community and can be a great place for teachers to show parents what their kids have been busy doing...

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Posted on March 14, 2012
Blog, Uncategorized

Improving a website’s ranking takes time, a well maintained and a regularly updated site will rank higher than one which is never changed. The Google search engine ranks websites in terms of their qualtiy and usefulness. There are a number of ways in which Google figures out how good a site is and it is important for us to follow a few simple steps. These are as follows: 1. Create a useful, information rich site and write pages that clearly and accurately...

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