So where to start, well at the beginning of course and for your website this means your Site Title and Site Tagline.
These are the first items Search Engines will see and are therefore very important. They should be reviewed regularly to ensure that they accurately and concisely describe the business, club or organisation’s name and the services on offer. Site Title – Your business or organisations name. Site tagline – The services you provide and perhaps some location information.
Next, lets move to the website proper. If your businesses logo or corporate identity has changed recently it should be amended on the website, all of your marketing material, including your website should use the same style, images and font and really all of it should be worked on together.
Next, navigating your website. This is really important, a website which is easily navigated works for you and your potential clients. There are a number of ways to improve navigation but the main ones are the Menu and the links or “call to action” buttons which are placed through out the website. Potential clients will not spend ages looking through your website for information and if they can’t find what they are looking for easily they will move on.
Let’s start with the Main navigation Menu and whether it is at the side and / or top of your website the principles remain the same. The title of the pages on your website should make sense and the content of these pages should correspond to the title. The page titles are important for Search Engines like Google but remember your first priority should be to visitors of your website and how they navigate through the pages.
A few other items to consider include:
- The number of pages on your main menu, should some be deleted, maybe you require some more to explain about new services on offer, terms and conditions etc?
- Should the order of the pages be changed?
- Do any dropdown menus make sense, product types and pages should be grouped together.
- The font used for the menus, is it easy to read?
- Does it all make sense?
Contact details which are easily accessible from each page are essential. It should be simple for visitors to your website to figure out how to get in touch with your business, whether by phone or email and good places for these details are the website footer or header or both. Placing some Contact Us buttons through the website can also be useful.
Remember your priority is to make visiting your website informative and easy. Happy prospective clients will be more likely to contact you if the website provides them with all of the information they require quickly and easily.