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My thoughts on Website Design

Before embarking on any revamp of your website it is important to spend some time analyzing your existing website and looking in detail at how it is presently working for your business and where any improvements can be made. Really this type of analysis should be completed every few months to ensure optimum website performance. Remember there is no point spending a lot of money on a website design and build and then just leaving it there unchanged for years. A...

As with all areas of your business it is important to keep your website up to date, this includes the design, text, images and layout.   If you answer yes to one or more of the questions listed below it might be time to look at a revamp. Has the website been regularly updated? Have the contact details changed? Have the text and images and website design and layout remained the same? How has your company evolved? Has the company merged with another business? Is it bigger or...

So you have decided who your target audience is, the next step is to generate keywords. I always find Brainstorming to be a great way of doing this. You never know what words will show up and it really helps you to think about your business and the services or products you provide in a really loose unstructured way. There will be plenty of time for structure later on, brainstorming is a way of opening your mind and thinking laterally...

Well this is a word I use a lot when talking to clients but what exactly do I mean by this? Essentially they are the words that potential visitors to your website input into search engines like Google, Bing and Yahoo and which hopefully will bring these potential clients to your page. It is important to tailor your website for these potential clients and is not about providing fake information or inserting keywords into sidebars and footers or trying to...

Well all attempts to automatically set a blog to post automatically to my clients Facebook page have failed.  After doing quite a bit of research I found out that Facebook do not allow users who have created purely business pages to create apps.  This was something I found quite easy to do with my own company page as it is linked to my personal page.  I used a WordPress plugin called Facebook Auto Publish and this was very straightforward to...

Well does social media work? It can certainly be a handy way of passing on information to your clients or to potential clients and certainly synching up your WordPress blog with a social media account is a really good idea. If you are planning to go to all of the effort of writing some blogs then it makes sense to post them on; in my case, Twitter and Facebook too. I am going to concentrate on writing information about SEO...

Well what are the basics? The very first thing to ensure is that your Site Title and Tagline are correct. I should preface all of this by stating that I am work primarily with WordPress sites and most of this information relates to that. What do I mean, well I have a business that is based in Wicklow Town, it's called Ridge Design and I design and develop websites. So my Site Title is Ridge Design and...

I have set myself a challenge over the next 3 months of greatly increasing the amount of visitors to a jewellers site that I have been working on.  All of the work that I complete for the jewellers site I will also replicate for my own site and we'll see how it all works out. Step 1: Establish a base line of visitors so I can quantify how the work is going - I have installed Google Analytics and have figured...

Coolakay House an award winning Bed and Breakfast based in Enniskerry in Co Wicklow asked me to build a new website for their business. Coolakay House already has an existing website but the owners felt that a new modern site was required which would work for the next 10 years. The most important factor in the design of the site was to build a clean, modern site that showcases the high standards of the B & B as...

It's a beautiful day here in the east of the country and such a bright day is perfect for taking some outdoor photos for your websites. As I tell any of my clients who inquire about taking photos lighting is the most important thing to consider when taking those shots. Just remember to take loads of photos and there will definitely be one or two that will work for your site. So get out there and take...